4Ps in Tourism Marketing
There are four marketing mix that compulsory have on the tourism industry. Here are the marketing mixes that typically apply by most of tourism agencies in order to sustain in the tourism industry, directly make them well-known among people all around the world.
A product is a vital thing that must have in a company. Without a product, you definitely have no revenue and profit to turn around your money. The product may appear in term of goods and service. In the tourism industry, a company could offer either good or service or both of it to the customers. Most of tourism product are destination, holiday package and seat tickets.
People always seek for a cheap price. Thus, price reflecting the value of the product. The values can be in term of the customer’s expectation and also experience. Before a company sets an actual price for their product, they should concern about the other competitors’ price. Most of pricing strategies that applied by a tourism agencies are status quo, penetration or skimming pricing.
In tourism, place is not a particular area or region, but it is where customers can find the product. It is also known as a distribution channel. Distribution channel in tourism includes travel agencies, tour operators and consortia that only focusing on seat booking.
In order to make the product is well-known among tourist; promotion must play its role. Promotional tools or communication tools include advertising, public relation and publicity and sales promotion such as point of purchase.